8 Tips For Picking The Perfect Wedding Dress
June 20, 2013 by admin
Filed under Perfect Wedding Gowns
When little girls spend their math classes daydreaming of weddings (instead of winning the World Series — not to say you can’t do both), what do they dream of first? The perfect wedding dress, of course: a gown in white satin with a bustle and sweeping train, the perfect embellishments, and the perfect shoes.
There are few occasions in our modern world where a woman finds herself in a position to wear a no-holds-barred ball gown, much less a crystal tiara, and all too many where she’s called on to wear to a neutral suit or uninspiring “biz-caz” combo. No wonder that with so many brides, their wedding plans start with the dress.
Many of these brides are lucky. They may search high and low, braving chilly department stores and pushy bridal shops, but eventually they come face-to-face with The One. They know this is The One because they start crying, or their mother or friends all start crying at once. Suddenly the rest of the planning … the theme, the tone, the right kind of venues … it all springs to life.
Other brides aren’t as fortunate. They’ve searched just as hard, working their way through shops across three or four states, but they haven’t found The One. Instead, they’ve found three or four Contenders, all of which are serviceable and nice, but not earth-shattering enough to tell them that now is definitely time to stop the searching and get on with the planning. These brides have it harder.
Even if you’re the first kind of bride, buying the dress is such a momentous decision that you run a risk of falling into that wallet-skinning category known as the Two-Dress Bride. Here are some tips for picking the perfect dress and avoiding that awful fate.
- Bring the entourage, but don’t buy. It’s fun and useful to bring your mother, friends or sisters on the dress-shopping expedition. It gives you a buffer against an overbearing sales staff, and it’s fun to see if your impressions of perfection are shared by your loved ones, not to mention how they’ll love being part of such an important decision. But no matter how enthusiastic everyone gets over a certain dress, don’t buy in the heat of the moment. Give yourself time to reconsider and buy with a cool head later, alone. The vast majority of dresses are non-returnable, so when you’ve bought it, you’ve bought it.
- Don’t buy too early unless you must. Bridal gowns can take four to ten months to come from the manufacturer, but there’s no reason to buy over a year ahead of time, unless your chosen style is going to be discontinued. Give yourself some time to sit on your decision. Once you pick a gown, you’ll see a hundred others nearly like it. You’ll become a walking encyclopedia on that style of gown. All the better if you still have room to choose.
- If you’ve bought “The One,” stop shopping. Any more window-shopping at this point will only lead you down the road toward the dreary land of Two-Dress Brides. What you need to do instead is remember that blissful feeling of having tried on The One. Go get The One out of the closet, put it on and stand in front of the mirror. You’ll remember exactly why it’s The One.
- If you’ve bought “The One” and can’t stop shopping, get a second opinion. Show your first and second choices to other brides. Be honest — tell them you’ve already remortgaged your condo for the first dress, but you think this second dress might be It. They’ll be truthful, too — the first one was better. You’ll feel reassured.
- Don’t tell yourself “I’ll sell the old dress and choose a new one.” This old saw of the Two-Dress Bride just won’t work. You’ll never get more than a fraction of what you paid for your first dress if you bought it new.
- Don’t be afraid to aim high — no matter what your budget. Some brides knew from the start they wanted a designer label, but life just didn’t cooperate by making them heiresses. Yet all is not lost if you’re willing to shop courageously. At any given moment, a better-heeled bride is selling her once-used St. Pucchi or Ulla-Maija on eBay. She paid thousands upon thousands, but you, smart shopper, will pay half that or less. To take this road, you must shop earlier than other brides so you’ll have a choice of gowns. Always pay with a credit card so you’ll have recourse if the dress doesn’t arrive in acceptable condition, and again, shop early so you can buy another if necessary. Shop courageously, but not recklessly.
- Shop online, but never send a check. Bridal gown businesses sometimes have a way of disappearing overnight. No matter what the proprietor tells you, never make a purchase as large as a wedding gown without the chargeback protection of a credit card. If they say they can’t take plastic, move on.
- Don’t hold out forever for The One. Some brides never find The One. What they do find is a few dresses they look beautiful in. If you’re this bride, try starting your planning from the theme instead of the dress. You’ll probably eventually get sick to death of dress shopping. When that happens, “good enough” really will be good enough. Concentrate on other aspects of the wedding that mean a lot to you, like the venue, the food, or the inevitable adoration of your soon-to-be husband.
Buying your Wedding Gown
June 20, 2013 by admin
Filed under Perfect Wedding Gowns
You have looked at dozens of bridal magazines and hundreds of dresses and finally you’ve found a couple that they really like. Now what? Head off to a bridal shop with pictures of the dresses you are interested in buying. There are a few questions you need to ask before looking at your first dress. Find out, do you have to make an appointment to try on dresses? Does the store carry dresses that fit your budget? Can they order the dress you found in a magazine? Will they allow you to browse the whole collection or are you limited to what they choose to show you? Once these questions have been answered and you have found a dress that you really like, there are more questions to be asked. Can this neckline be altered to a scoop neck instead of a vee? Can the dress be held for 24 hours while I give it some thought? Then go home and relax, go back in 24 hours and see if you still love it. If so then put down the deposit.
If on the other hand you don’t like a dress, but your mom or friend loves it , again wait 24 hours and then go back for another look. If you still hate it don’t buy it. It is your wedding and you won’t be happy if you don’t feel beautiful. After you have chosen the dress, the seamstress will measure your bust, waist hips and waist to floor length, and then will let you know what alterations will be needed. Just about every dress needs some alterations. You will need to go in for fittings at least two or three times.
If alterations are needed, what is the cost? Ask for a written estimate for the alterations. If a shop wont give you an estimate, run don’t walk to another shop. Also ask if you buy the bridesmaids dresses there, will they give you free or discounted alterations. Also find out if you can get a rush on the dress if necessary. You will also want to know if the dress is in stock or does it have to be ordered? Can you “borrow” your dress for a formal portrait and then bring it back for a final pressing? Pay with a credit card, that way you can dispute the charges, if a problem arises.
Next you have to choose the headpiece and veil to go with your dress. The type of veil you depends on the style of your dress. Veils come in several styles and lengths. You wouldn’t want a Cathedral veil if you are wearing a simple street length dress. By the same token, you won’t want a shoulder length, fly away wispy veil if you are wearing a formal gown with a long train.
When the wedding is over, what do you do with that beautiful expensive dress? Ask the bridal shop or wedding consultant, for the name of a reliable gown preservationist. The preservationist will clean the gown, then wrap it in acid-free tissue paper, or white cotton muslin and then place it in an acid free box. You can expect to pay between 200
and 400 dollars for this service. Be wary of someone who asks you to sign a disclaimer, saying they are not responsible for damage done to the dress during cleaning. Only place your dress in the hands of a preservationist who will give you a written guarantee.
Choosing A Wedding Gown: Advice For Making The Right Choice
June 20, 2013 by admin
Filed under Perfect Wedding Gowns
A wedding gown isn’t merely a dress that is worn by the bride. It is the substantial emblem of purity, love, and happiness that awaits the bride in her future with her groom. That is why finding the right wedding gown is as important as preparing the wedding celebration itself.
Therefore, for people who do not know how to choose the perfect wedding gown, here are some pointers that could help you out.
- Use all the resources available in choosing ideas and design on your wedding gown.
Before, wedding magazines are the only resources where the bride-to-be can get some useful ideas on her wedding gown. However, with the advent of the Internet, she can now browse for more ideas and concepts of wedding gowns online.
There are web sites that will provide you with full details regarding a particular wedding gown, complete with prices, different styles, and fashion sense.
- Make a budget and strictly conform to it.
Budget will never be absent in any wedding plans. However, the most common problem that arises concerning budgeting is the fact that people do not stick to it.
Hence, if you have a budget for your wedding gown, it would be better to stick to it and not be enticed with all the promotions of whoever will make your wedding gown. Otherwise, you will fall short on the other aspects of your wedding plans.
- Be sure to have your wedding gown looking good in all angles.
Usually, the most neglected part of the wedding gown is the back. So, when ordering a wedding gown, be sure that you will also look good from behind. Most of the time, the guests will have a look at your back so you definitely have to look good from behind.
- Be practical with the designs that you want to use.
Like any traditional wedding gowns, large skirts and long gowns are the typical styles of yesteryears. But in today’s modern world, there are cases wherein wedding gowns like these are not at all practical especially if the venue is just small.
Moreover, it can be burdensome for the bride to carry such a heavy dress throughout the wedding celebration. What matters most is to make the bride comfortable to what she is wearing.
- Take into account the environmental condition of the venue of the wedding.
When choosing a wedding gown, it is best to consider the weather and the venue. This will have a great effect on the kind of material that should be worn by the bride.
For example, if the wedding will take place during summer, then, it is best to choose the materials for the wedding gown that will not make the bride sweat and perspire throughout the celebration.
Indeed, deliberating on the details of the wedding gown can be a daunting task. That is why it is important to provide a hefty amount of time in preparing, designing, and ordering the wedding gown. In this manner, there will be plenty of time for any changes and modifications without the tendency to come up with a rushed work.
More importantly, the bride should always consider her comfort when choosing a wedding gown. Looks and designs will only be put to waste if the bride is not comfortable wearing it.
As the old cliché goes, you are what you wear. Therefore, it would be better to wear a wedding gown that would reflect the happiness and love that is within the bride. In turn, the wedding gown will appear before the audience as the most beautiful centerpiece of the ceremony.
Cheap Wedding Dresses Do Not Necessarily Mean Poor Quality
June 20, 2013 by admin
Filed under Perfect Wedding Gowns
Your wedding day is undoubtedly one of the most important days of your life, but it can also be one of the most expensive. For the bride perhaps the most important item on the shopping list will be her wedding dress and with an increasing number of high quality but relatively cheap wedding dresses on the market today it is possible to have the dress of your dreams without breaking the bank.
For many people a wedding dress should be a traditional full length white gown, symbolizing the bride’s pure heart and innocence, complete with veil and train first popularized by Queen Victoria when she broke with the royal custom of marrying in silver and chose a white gown for her marriage to Prince Albert. This started a craze which continues today with many brides choosing white or a variation of white such as cream, eggshell or ivory.
Today however we see two major shifts taking place when it comes to weddings.
The first is a return to pre-Victorian days when brides married in simpler dresses of just about any color that took their fancy, except for black which was associated with mourning and red which was worn only by “ladies of the night”. This also means often dispensing with the veil, which is said to symbolize virginity, and the train which is very much a trapping of royal weddings and emulates the peacock, which was formerly seen an a royal bird.
The second is a move away from the church wedding towards weddings held in a wide variety of venues, including the increasingly popular beach wedding.
As a result not only do brides now have a much wider choice of color for their wedding dress but, more importantly, dispensing with the veil and train and the need for a full length dress now means that brides can choose from a range of far more simple wedding dresses. For the cost conscious this is great as informal wedding dresses are also considerably cheaper than the full traditional white wedding outfit.
One other important point here is that the move away from the full white wedding gown also means that it is no longer necessary to purchase your dress from a specialist bridal outfitter who, not surprisingly, will charge a premium simply for the service that is provided or for the name or brand that you are buying. It’s a bit like a pair of running shoes – you can buy two virtually identical pairs of shoes and pay ten times more for one pair than for the other simply because it carries a brand name.
There has never been a better time to shop for your wedding dress and the choice available to you today in terms of color, style and supplier is vast. It’s no longer that difficult to find reasonably cheap wedding dresses and still end up looking like a million dollars in the dress of your dreams.
Dos And Don’ts Of Shopping For Your Wedding Dress
June 20, 2013 by admin
Filed under Perfect Wedding Gowns
DO Shop early! Avoid the “Two Weeks ‘til Wedding Day Attack.” Get your wedding dress early.
DO Research before your buy. The quickest and easiest way to research is by searching online. There are many Web sites dedicated do wedding dresses where you can get a ton of useful information about styles, designs, trends, etc.
DO Go to a wedding dress specialist. You should visit several wedding boutiques, and learn from the pros. Of course, keep in mind they are selling, so you should take everything with a grain of salt.
DO Expect minor alterations. Even the most expensive designer wedding gowns might need a few adjustments. If you buy your gown well in advance, you may need to alter the dress again a couple of weeks prior to the wedding.
DO Keep an open mind while you shop for your wedding dress. Try lots of things on. Often the dress you thought you’d never like is the one that makes you look and feel the best.
DO Bring shoes with the same height as your wedding shoes are going to be on your special day.
DO Slip a bustier, a control-top panty hose into your purse.
DO Have Fun!
DON’T panic if you have to special order! Wedding dress salons can special order your dress faster than you can say “panic.”
DON’T put up with unfriendly sales people. This is your wedding day, your big purchase. The sales person who sells your wedding dress to you should share in your enthusiasm and make it exciting for you.
DON’T shop after you’ve bought. Instead enjoy the rest of your wedding planning journey.
DON’T give up! Finding that perfect wedding dress is going to take some work.
DON’T take too many people with you on your hunt for your wedding dress. You shouldn’t take more than five people with you on your shopping trip.
How To Pick The Perfect Wedding Dress
June 20, 2013 by admin
Filed under Perfect Wedding Gowns
You got proposed to, you picked the caterer, the flowers, the song – all you need is that perfect wedding dress. If you didn’t like a single dress you saw, it is time to define what it is that you are looking for. Here are different types of wedding dresses – pick the one that goes best with your style and personality. You should also look for a dress that will be appropriate for the type of wedding you are having. A dress perfect for a beach wedding might not be appropriate for a formal wedding, and vice versa.
Here are different wedding dresses to help you pick the one that is perfect for you:
- Princess Wedding Dresses. Want to look like a princess from a fairy tale on your wedding day? Then search for formal, beautiful dresses that will make you look and feel like a princess on this very special day.
Wedding dress stores, as well as online stores should have plenty of princess style wedding dresses in stock.
- Informal Wedding Dresses. Don’t like anything formal, and want to feel comfortable on your wedding day? Pick something beautiful and informal at the same time. You might not even need a typical wedding dress from a wedding store. In addition to shopping at specialty wedding stores, look at department stores and special occasion dresses. You might find something there that is perfect for you.
- Beach Wedding Dresses. If you are throwing a wedding on a beach, or a beach themed wedding, you might want to look for a simple dress, that looks elegant at the same time. Something you can wear with pretty sandals, or as some brides do it, with bare feet. A beach ceremony with ocean as your background – what can be better?
Good luck with picking your dress and enjoy your wedding. At the end of the day, the most important thing is not what you wear, who comes to the wedding, and what kind of food you serve. What really matters are the vows you make and the new life you are starting with your new husband.
The Perfect Wedding Dress For The Bride
June 20, 2013 by admin
Filed under Perfect Wedding Gowns
Many brides begin dreaming about the perfect wedding dress long before they are even engaged. Choosing the perfect wedding dress is critical because it is the one day that all eyes will be on you. A dress that is beautiful without being too ostentatious and is also flattering to your figure will ensure that you are looking your best on your wedding day. With so many style, color and fabric options available, choosing the perfect wedding dress can be a difficult task but fortunately most brides simply know when they have found the perfect wedding dress. From the moment they put on the dress, their gut instinct tells them that this is the perfect wedding dress for them.
The most important piece of advice for shopping for the perfect wedding dress is to begin shopping for your dress at least six months before your wedding date. Finding the perfect dress can take quite a bit of time and once you find the dress, it may take up to four months for the dress to be ordered and shipped to the store. Then once the dress arrives in the store you may require several fittings to ensure that the dress fits you perfectly. You will want to take your time and enjoy shopping for your wedding dress so it is important to begin the process early so that you avoid feeling rushed and overwhelmed.
Another worthwhile piece of advice for finding the perfect wedding dress is to try on many different styles of dresses. Even though you may be convinced that you want a particular style you may find that the style that looks so appealing in magazines does not suit your body type. You may also find that a style that you would have never chosen can be flattering to your figure. For this reason it is important to try on a wide variety of styles before ruling out any particular style. The old saying, “you won’t know unless you try it,” holds true for wedding dresses. There have been countless brides who have found that their perfect wedding dress turned out to be significantly different from the one that they had pictured in their mind.
Although it may sound counterintuitive, the color of the wedding dress is an important consideration in choosing the perfect wedding dress. Many people think that the only acceptable color for a wedding dress is a pure white but if you are open to other options, you may find yourself in a wedding dress that is far more flattering to your skin tone than a pure white dress. Wedding dresses come in a multitude of colors including ivory, cream and even subtle beiges. If you are willing to consider these options it is important to try on dresses in these colors to see how they work with your complexion.
Choosing the perfect wedding dress sometimes requires reinforcements. Having a few trusted friends or family members come dress shopping with you can help you find the dress of your dreams. They can offer opinions on each dress that you try on and can also scour the countless racks of dresses available and choose dresses for you to try on. Many brides instantly know that they have chosen the perfect wedding dress the moment they put on the dress but having trusted friends and family members along can confirm this feeling. The moment you step out of the dressing room and reveal the dress you are wearing you may see instant confirmation that this is the perfect dress. The reactions of your assistants will indicate that you have found the perfect dress.
When you have found the perfect wedding dress, you will know it so now is also the time to buy the dress. Nothing is more important than your gut feeling and the reactions of your shopping partners so if you know you have the perfect dress in your hands, don’t risk losing the dress by opting to think about it for a few days before you make your purchase. There is always the chance that the last available dress will be sold or that the company will discontinue the dress so do not allow yourself to miss out on buying the perfect wedding dress by not buying it the moment you realize it is the dress for you.
The wedding dress is a critical element in a wedding. It is what makes a bride truly stand out and it is important for the bride to ensure that she has chosen the perfect wedding dress. The minute a future bride steps into a wedding dress she will know instantly whether or not it is the perfect dress. It’s important to trust this gut reaction and act accordingly in choosing the perfect wedding dress.
How To Choose The Perfect Wedding Dress
June 20, 2013 by admin
Filed under Perfect Wedding Gowns
Many brides begin dreaming about the perfect wedding dress long before they are even engaged. Choosing the perfect wedding dress is critical because it is the one day that all eyes will be on you. A dress that is beautiful without being too ostentatious and is also flattering to your figure will ensure that you are looking your best on your wedding day. With so many style, color and fabric options available, choosing the perfect wedding dress can be a difficult task but fortunately most brides simply know when they have found the perfect wedding dress. From the moment they put on the dress, their gut instinct tells them that this is the perfect wedding dress for them.
The most important piece of advice for shopping for the perfect wedding dress is to begin shopping for your dress at least six months before your wedding date. Finding the perfect dress can take quite a bit of time and once you find the dress, it may take up to four months for the dress to be ordered and shipped to the store. Then once the dress arrives in the store you may require several fittings to ensure that the dress fits you perfectly. You will want to take your time and enjoy shopping for your wedding dress so it is important to begin the process early so that you avoid feeling rushed and overwhelmed.
Another worthwhile piece of advice for finding the perfect wedding dress is to try on many different styles of dresses. Even though you may be convinced that you want a particular style you may find that the style that looks so appealing in magazines does not suit your body type. You may also find that a style that you would have never chosen can be flattering to your figure. For this reason it is important to try on a wide variety of styles before ruling out any particular style. The old saying, “you won’t know unless you try it,” holds true for wedding dresses. There have been countless brides who have found that their perfect wedding dress turned out to be significantly different from the one that they had pictured in their mind.
Although it may sound counterintuitive, the color of the wedding dress is an important consideration in choosing the perfect wedding dress. Many people think that the only acceptable color for a wedding dress is a pure white but if you are open to other options, you may find yourself in a wedding dress that is far more flattering to your skin tone than a pure white dress. Wedding dresses come in a multitude of colors including ivory, cream and even subtle beiges. If you are willing to consider these options it is important to try on dresses in these colors to see how they work with your complexion.
Choosing the perfect wedding dress sometimes requires reinforcements. Having a few trusted friends or family members come dress shopping with you can help you find the dress of your dreams. They can offer opinions on each dress that you try on and can also scour the countless racks of dresses available and choose dresses for you to try on. Many brides instantly know that they have chosen the perfect wedding dress the moment they put on the dress but having trusted friends and family members along can confirm this feeling. The moment you step out of the dressing room and reveal the dress you are wearing you may see instant confirmation that this is the perfect dress. The reactions of your assistants will indicate that you have found the perfect dress.
When you have found the perfect wedding dress, you will know it so now is also the time to buy the dress. Nothing is more important than your gut feeling and the reactions of your shopping partners so if you know you have the perfect dress in your hands, don’t risk losing the dress by opting to think about it for a few days before you make your purchase. There is always the chance that the last available dress will be sold or that the company will discontinue the dress so do not allow yourself to miss out on buying the perfect wedding dress by not buying it the moment you realize it is the dress for you.
The wedding dress is a critical element in a wedding. It is what makes a bride truly stand out and it is important for the bride to ensure that she has chosen the perfect wedding dress. The minute a future bride steps into a wedding dress she will know instantly whether or not it is the perfect dress. It’s important to trust this gut reaction and act accordingly in choosing the perfect wedding dress.
Wedding Dress Trends – Top Wedding Dress Styles for the Modern Bride
June 20, 2013 by admin
Filed under Perfect Wedding Gowns
Weddings are all about personal style. Reflecting the overall trend of breaking away from tradition and steadfast rules, modern brides are choosing wedding gowns that reflect their personality and vision—not necessarily their grandmother’s. The only rule for wedding dress style these days is to choose a style that suits you. Whether that means wearing a gold wedding dress, trouser suit or sundress, go with it! And even if you are more traditional and have always envisioned yourself as the fairy princess in the white satin ballgown, you needn’t worry about being perceived as old fashioned or “not with the times.” The modern “rule” for wedding dress style is to choose something that makes you feel comfortable and beautiful on your most special day.
The 21st Century Bride -
That said, although certain traditional dress styles are always popular, bridal fashion does follow mainstream fashion to some extent. So if you are looking for something a little more contemporary or “now,” consider turning to the catwalks for inspiration.
The currently popular 20s–and floral–style dresses can be easily incorporated into a wedding dress. Accessories, such as chandelier earrings, can also transfer from the catwalks to comprise your wedding look. Try to avoid fashion that will date quickly, however, as you will want to display your wedding photographs for a long time. As a general rule, keep your wedding ensemble fashionably forward, not overly trendy.
Today’s Hot Wedding Dress Trends:
Add Some Color -
Using a wedding dress to bring out a colorful personality, modern brides are not afraid to add a splash of color to the traditional white gown. Whether that means adding a colored ribbon or piece of jewelry or foregoing the white wedding dress all together, today’s brides find inventive ways to incorporate color into their wedding attire. Particularly popular shades are blue, pink, cappuccino and champagne.
Lace Up -
Lace has made a recent comeback, exuding a look vintage romance that is feminine, yet not overdone. Many brides are enchanted by lace, envisioning a majestic day in a lush green garden.
Magnificent Embroidery -
For an ultra elegant, opulent feel, glamour girls savor wedding gowns adorned with intricate hand-embroidered details. This look warrants grand chandeliers, candlelight and an isle of red roses.
Ultra-Feminine -
As seen on the runway, feminine details are making a big impact. Ribbons, ruffles, flowers and bows are finding their way back onto wedding dresses and taking femininity to a new level. Brides who envision themselves floating along the cobblestones of a historic mansion will love this look.
For a complete guide to keeping your sanity while creating an elegant and memorable wedding celebration, visit http://www.elegala.com, your ultimate wedding planning resource.
Wedding Dresses
June 20, 2013 by admin
Filed under Perfect Wedding Gowns
Undoubtedly, a wedding is one of the most precious and memorable moments in life. To make this occasion more remarkable, certain customs have been practiced, like the special wedding dress, the wedding cake, etc. The bride’s dress is given special importance and care is taken to make her look like an angel in her beautiful wedding gown. The phrase, “dressed up,” is perfectly suited for a wedding, where both the bride and the groom are in their best attire.
The wedding dress is the dress worn by the bride during the wedding ceremony. “Dress maketh a man.” Befittingly, the wedding dress or the bridal gown is usually gorgeous and graceful to reflect the most precious moment in life–marriage. The color, texture, design, etc. of the wedding gown is naturally the bride’s choice. White is a popular color for American wedding dresses, as white is associated with qualities like purity, peace and chastity. Nevertheless, the gown may also be in shades of white like ivory or eggshell.
The background of the wedding governs the nature of the wedding attire. In other words, the society, the culture, and the customs followed by the parties involved in the wedding are key factors in the making of the wedding dress.
In the earlier days, any color other than black or red was acceptable for the wedding gown. A face veil was also worn. The custom of wearing a white dress at a wedding was imitated from the royal weddings, wherein the queen wore a beautiful white wedding gown with a long train behind. This idea was gained from peacocks, which were honored as royal birds.
For the Chinese, the red dress is the most preferred one for weddings. The Chinese consider red to be a lucky color. The Indians also consider red as a color of good omen, so brides in India wear a red sari, which is bright and colorful too. But this color is avoided in Western countries.